Executive Programme in Business Analytics, IIM Calcutta

Date & Fees
Course Content
Learning Process
Application Process


Consequent to decades of information technology deployment, organizations today have more information at hand than ever before. But in many cases the information is not being utilized to out-think the rivals. Thus organizations are missing out on a potent competitive tool.

Business Analytics is about quantitative analysis and predictive modelling towards data-driven competitive strategies. Exemplars of analytics are using tools to identify their most profitable customers; offer the right price; accelerate product innovation; optimize supply chains; identifying the true drivers of financial performance etc. Organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox illuminate how to leverage the power of analytics. Competence in analytics has become a critical skill for managers of the new age business organisations.

This executive long distance programme would have modules such as Data Mining, Business Intelligence, Statistical Decision Modeling, Spreadsheet Modelling, Financial Analytics, Marketing Analytics, and Operations Analytics. The overall value gained at the end of the programme is expected to build a solid foundation of business analytics.

Programme USP

•Premier & successful Business Analytics Programme from IIMC – India’s foremost business school

•Revised and updated course content and coverage

•Special inputs from Boston University

•Books, Cases and Study Materials included in the Course

•A dynamic team of programme directors, each from the core business area, to build in more rigour & quality into the programme

•Specially selected core faculty – both domestic & International

•Quality interactions and increased peer group learning

•Specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning.

•Participants selected, based on elaborate selection process and profiling.

•Alumni Status from IIMC

•Large Alumni base from past batches has been largely benefited from this programme. Several participants have advanced their careers within and outside their organizations.

Programme Benefits:

Superior performance on the job, Exclusive focus on imparting relevant skills & Development of career.

This executive long distance program is designed to expose participants to state of the art tools and techniques of analytics The programme coverage would include discussion on topics such as Data Mining, Soft Computing, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling, Advanced marketing Research etc.The overall value gained at the end of the programme is expected to be a solid foundation in topics needed for building capabilities to take on the new form of competition.

Programme Objectives:

•Premier certification from IIM Calcutta

•Career Enhancement

•Business Analysis skills

Schedule & Duration


Saturdays 9:00 AM - 12:00 noon & Sundays 06:45 PM - 09:45 PM


One Year

Campus Visit

10 days over 3 visits. Attendance is mandatory for all the visits.

Who Should Attend

Professionals interested to build a career in Analytics. The programme would demand adequate familiarity with high-school level mathematics.


•At least graduation in Science or Engineering with minimum 50% marks

•Minimum 2 years of work experience and currently employed

Desired Proficiencies in the Candidate (in addition to the Eligibility Criteria)

•Proficiency in English since it would be the medium of instruction.

•Basic numerical ability and mathematical skills - including Algebra (e.g. Equation of Straight Line), Basic Differential & Integral Calculus and Ability to Interpret Graphs.

•Ability to reason logically

•General awareness – including knowledge of Industry

Core Value:

•Recognized Certification from the foremost B School in the country

•Learning from the best faculty in India and Industry Experts

•Special inputs from Boston University

•Well researched & up-to-date Course Content

•Rigorous Programme Structure with assessments for every course

•Case studies and simulations

•Continue earning while you gain a high quality Certification and improve eligibility for better job profiles with a recognized certification

•Alumni membership of IIMC present globally – which has its own sets of advantages for identity, brand value, and marketability of the participants.

Programme Fees

Application Fee INR 2,000/- + GST
Programme Fee INR 3,30,000/- + GST
Registration Fee INR 6,600/- + GST
Campus Fee INR 60,000/- + GST
Total Fee (exclusive of Application Fee) INR 3,96,600/- + GST





  • Institute invests a lot to maintain the high quality of program delivery.
  • The student fee includes all the course material which is books, simulations and case studies, certification and alumni membership for the institute.
  • Fee once paid is neither refundable nor transferable towards any other student/program/batch.
  • GST will be charged at prevailing rates (currently @18%).
  • Any extra payment due to any change in any of the applicable taxes during the tenure of the program will have to be borne by the student.

Important Dates:

Round 1 - Closed

Round 2 - Closed

Round 3

Application Process - 18th August 2019

Application closure date - 24th August 2019

Batch start date - 6th Sep 2019


Installment Schedule

1st Installment As per Offer Letter INR (1,30,000/- + INR 6,600/- + 18,000/-) + GST
2nd Installment 25 - October - 2019 INR (1,00,000/- + 24,000/-)GST
3rd Installment 25 - January - 2020 INR (1,00,000/- + 18,000) + GST

Programme Details

•Advanced Topics in Analytics: Big Data, Cloud Computing

•Business Analytics and Competitive Advantage

•Business Data Mining

•Data Mining Applications in R

•Data Visualization and Descriptive Analytics


•Finance Fundamentals

•Financial Analytics

•Marketing Fundamentals

•Marketing Analytics

•Mathematics for Business Analytics

•Operational Analytics

•Spreadsheet Modelling

•Statistics for Business Analytics

•Time Series Models in Business

*66% of attendance is mandatory.


Written Test, Assignments, Project & Online Examinations


An evaluation shall be conducted by the institute. Participants are evaluated on the basis of examinations for all the courses.


•Theory & Practical Inputs

•Case study approach.

•Assignments, E-Learning, & Business Simulation

Career Options:

A course in BA leads to better on job performance as this is a skilling programme, value adds by imparting domain skills in participants. The course has been acknowledged to help both the practitioners as well as those keen to enter the field. People who are at the lower levels of analytics job pyramid look forward to advancements to next levels by the process of learning and skills development. The ones who have an interest in the area and want to start a career in analytics too will find this course very useful.

The industry sector wise, educational background and work-ex based popularity of past batches is a good indicator where the target segment lies for this course.IT/ ITES, BFSI, Telecom, Services, KPO, consultancy are the most common seekers for courses on analytics.

Learning Experience

The Executive Programme in Business Analytics conducted by IIM Calcutta in association with Hughes Education embarks you to develop your skills professionally and also helps you to climb the managerial ladder in which ever vertical you may be – Finance, Marketing or General Management. This programme facilitates you with all the best practices and moulds you into a thorough professional. I highly recommend this programme to every individual who wants to build a career in Analytics and yet desires to groom oneself into a complete Manager.

Tarang Patel Zonal Manager – Training & Development, Bajaj Allianz Life Insurance Company Limited

I have been associated with Hughes for 8 months now. When I enrolled myself for the “Executive Programme of Business Analytics” at IIM, Calcutta I was a little skeptical about how would the course go. Though I have been through e-learning and Webinars, I had never attended a yearlong course online. But to my surprise the very first session I had was very impressive. It almost mocked the physical classroom right from the attendance to the questions by the professors. The Hughes staff is very cooperative too. They are always there for assistance at any point in time. For most of us who would find it difficult to take a break from work to study I feel this is the best way and the best place to be.

Srividya R, Group IT, Aditya Birla Group


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