Start-Up Readiness, Growth and Execution (SURGE): An Entrepreneurship Programme

Start-Up Readiness, Growth and Execution (SURGE): An Entrepreneurship Programme

Date & Fees
Course Content


India has seen a surge of entrepreneurial ventures and start-ups over the last decade. The opportunities that present themselves in technology, technology-enabled services, and in traditional businesses is enormous for the growing economy that is India. The Indian Government has understood this reality and given precedence to the start-up ecosystem by creating a platform called Startup India. India’s talented and educated youth have taken to this opportunity to create new ventures and organizations to ride the wave of success in the new growing India.

Success in an entrepreneurial venture is dependent on many factors – the business idea, understanding and tackling the regulatory environment, processes and procedures, and building and managing one’s organization through the heady, but tough, early phase of any organization. This programme has been designed keeping in mind these complexities of an entrepreneurial journey. The programme will be an entrepreneurship toolkit programme as a six-month programme culminating in a campus visit where participants submit their business plans and the best of them will be reviewed by a panel of judges including at least one venture capitalist.

5 Reasons why this programme is for you

  1. Provides a mental toolkit and a competence sharpener for budding entrepreneurs
  2. Familiarise entrepreneurs with the principles of general management as pertains to the start-up context
  3. Facilitate a dialogue amongst existing entrepreneurs, working executives planning to plunge into entrepreneurship, practice-oriented academics, and investors
  4. Learn the development of business-plan spread across the course duration
  5. Get taught via lectures, guest sessions from practitioners and case discussions
Capstone Project
Evaluation will be based on performance in the capstone project where individuals or groups of individuals will create their business-plan using tools/concepts covered in the various modules of the course. Work on this project will be carried out throughout the duration of the course. Guidance for the preparation of business plan will be provided by select resources from IIMCIP. Select business-plans will be invited for a presentation to a panel of faculty members and distinguished practitioners at the end of the programme.


At the end of the course, you will receive a certificate of completion of the programme issued jointly by IIM Calcutta and IIMC Innovation Park, along with a grade sheet carrying grade of their capstone project (b-plan).


Who should attend ?  

Working professionals who are early career executives with an orientation towards entrepreneurship and with an interest in starting a new venture or scaling an existing small venture would find the programme particularly useful. Working professionals wishing to participate in the programme need to have a minimum experience of one year.


Duration Of The Programme:- Six Months

Total Numbers of Hours:- 96

Campus visit:- 4 days at the beginning, 4 days at the end of the programme

Frequency:- Once a week

Days:- Saturdays / Sundays 12.15pm to 3.15 pm



Working executives who are graduates (10+2+3 or equivalent) in any discipline with 50% marks are eligible.

Working professionals wishing to participate in the programme need to have a minimum experience of one year.

Eligible candidates will be selected on the basis of assessment of educational and professional background and motivation based on the application form submitted.

Programme Fees

Application Fee INR 2,500/- + GST
Registration Fee INR 5,000/- + GST
Programme Fee INR 1,52,000/- + GST
Campus Visit INR 48,000 + GST
Total Fee (exclusive of Application & Registration Fee) INR 2,00,000/- + GST

Important Dates

Round 1

Last date of application - 15th September 2019

Selection date- 21st September 2019

Round 2- TBD

Round 3- TBD

*Note- Limited seats available

Installment Schedule:


Installment Date INR
1st Installment 27th December 2019 INR 76,000/- + 24,000/- + GST
2nd Installment 15th April 2020 INR 76,000/- + 24,000/- + GST


Course Content

The programme will have six modules


1.Understanding the Entrepreneurial Journey

Learning from other entrepreneurs’ experiences.

Knowing Your Entrepreneurial Self.


2.Crystalizing the Business Idea

Creative Thinking and Opportunity Conceptualization.

Identifying, recognizing and screening Opportunities.

Developing a Business Plan.

Crafting a Business Model.


3.Essential Management Tools for Entrepreneurs

Understanding the regulatory framework and law.

Understanding Intellectual Property.

Mastering Entrepreneurial Finance.

Honing Marketing Skills.

Operations for Entrepreneurs.


4.Building Your Organization

Startup organization design.

Forming and building a team.

Finances and funding.


5.Managing Early Growth

Understanding issues in scaling-up.

Managing teams through growth.

Managing finances.


6.Navigating the Unexpected

Managing change.

Learnings from the field

IIMCIP Workshop


7.Presentation of select b-plans